MPA

Magazine Publishers of America

 

Save the Date

“Magazines 24/7:  The e-Reading Revolution” will focus on mobile e-reading and e-reader devices, and their impact on magazine publishers. read about the topics and issues to be discussed.
The conference will also feature the American Society of Magazine Editors’ first annual National Magazine Awards for Digital Media, also known more informally as the Digital Ellies. Call for entries can be accessed here.

Magazine Publishers of America has created a short, two-minute video about the vitality of magazines. We call it “The Twenty Tweetable Truths About Magazines.” We wanted each “truth” to be short and simple to understand, which is why they’re 140 characters or less. Feel free to share with friends and colleagues, or embed on your website. click here to access it.

Updated Category Fact Sheets

Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. read more

Assessing Ad Impact:

More positive proof—new analysis from Dynamic Logic proves magazine advertising is more effective and efficient at driving consumer attitudes and intended behavior than viewing TV advertising alone or TV in combination with online.  read more

Call for Entries Now Available

Download the Call for Entries PDF for the 2010 National Magazine Awards from the ASME website by clicking here

  •  
  • News Highlights RSS
  •  
MPA Daily News Roundup
MPA Daily News Roundup
November 20, 2009

In today's news: PGA says ad pages jumped 19% in 3Q; Q&A with Fortune Senior Editor-at-Large; innovation in print from three magazines; and more.

Read more
 
Bust Media Myths by Showcasing Magazines
Members Only Content
Bust Media Myths by Showcasing Magazines

November 16, 2009

A newly revised sales tool, “Ad Impact: What You Don’t Know Could Hurt Your Bottom Line,” uses independent, third-party research to disprove three widely held beliefs.

Read more
 
Magazine Innovation Summit 2009 - Photo Gallery
Magazine Innovation Summit 2009 - Photo Gallery
October 20, 2009

Photos highlights from the premier event devoted to innovation in the magazine publishing space.

Read more
MORE NEWS
  •  
  • Events & Seminars RSS
  •  
Special Research Committee Meeting: Selections from the WRRS
Dec 02, 2009
8:30 am - 12:00 pm Read more
 
Research Committee Meeting
Dec 02, 2009
MPA Boardroom Read more
 
MPA-IMAG TGIF Webinar Series: Mark Your Calendar!
Dec 18, 2009
WEBINAR Read more
 
Research Committee Meeting
Jan 13, 2010
MPA Boardroom Read more
 
Meet the Innovator Luncheon: MagCloud
Jan 21, 2010
The Harmonie Club Read more
MORE EVENTS
  •  
  • Digital RSS
  •  
Digital Newsstand
Digital Newsstand
November 20, 2009
Pantene backs online Style Glossy; digital mags in the days ahead; Woodwing iPhone newsreader; paper on charging for web content...read today's digital news. Read more
 
Ryan Marquis of PixelMags Answers The Big Q
Ryan Marquis of PixelMags Answers The Big Q
November 13, 2009
How should magazine publishers be using mobile? Plus: Photos from Meet the Innovators with PixelMags. Read more
 
Report from OMMA Mobile & Video Conference 2009
November 4, 2009
MPA's Chuck McCullagh reports on the 2009 OMMA Mobile and Video Conference, which just wrapped in Los Angeles. Read more
MORE DIGITAL