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May 21, 2012
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Home / Consumer Marketing / Facts and Figures / 2010 Average Total Paid & Verified Circulation for Top 100 ABC Magazines
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Average Total Paid & Verified Circulation for Top 100 ABC Magazines

2010

2010 Rank 2009 Rank Publication Name 2010 Total Paid & Verified 2009 Total Paid & Verified % Change
1 1 AARP THE MAGAZINE ± 23,735,051 24,463,228 -3.0%
2 2 AARP BULLETIN ± 23,574,230 24,174,159 -2.5%
3 4 BETTER HOMES AND GARDENS 7,660,754 7,627,992 0.4%
4 3 READER'S DIGEST 5,822,924 7,636,804 -23.8%
5 10 GAME INFORMER MAGAZINE 4,718,587 3,703,120 27.4%
6 6 NATIONAL GEOGRAPHIC 4,493,067 4,602,119 -2.4%
7 5 GOOD HOUSEKEEPING 4,423,181 4,641,651 -4.7%
8 7 WOMAN'S DAY 3,907,651 3,949,248 -1.1%
9 8 FAMILY CIRCLE 3,845,395 3,874,240 -0.7%
10 9 LADIES' HOME JOURNAL 3,834,461 3,850,782 -0.4%
TOTAL TOP 10 86,015,300 88,523,341 -2.8%
11 11 PEOPLE 3,578,189 3,614,861 -1.0%
12 12 TIME-THE WEEKLY NEWSMAGAZINE 3,313,739 3,350,415 -1.1%
13 13 TASTE OF HOME 3,255,296 3,258,915 -0.1%
14 14 SPORTS ILLUSTRATED 3,193,688 3,227,409 -1.0%
15 16 COSMOPOLITAN 2,975,944 2,954,665 0.7%
16 15 PREVENTION 2,914,002 3,106,409 -6.2%
17 17 SOUTHERN LIVING 2,844,326 2,848,107 -0.1%
18 18 AAA VIA ± 2,740,306 2,775,449 -1.3%
19 20 MAXIM 2,539,231 2,525,432 0.5%
20 27 REMEDY/REMEDY MD 2,516,180 2,275,882 10.6%
21 21 AAA LIVING ± 2,462,799 2,459,874 0.1%
22 22 O, THE OPRAH MAGAZINE 2,460,687 2,438,710 0.9%
23 23 AAA GOING PLACES ± 2,390,938 2,438,377 -1.9%
24 26 AMERICAN LEGION MAGAZINE ± 2,326,248 2,287,971 1.7%
25 24 GLAMOUR 2,314,020 2,419,017 -4.3%
TOTAL TOP 25 127,840,890 130,504,830 -2.0%
26 30 PARENTING 2,233,565 2,186,320 2.2%
27 29 REDBOOK 2,229,416 2,224,448 0.2%
28 31 FAMILYFUN * 2,117,159 2,175,670 -2.7%
29 36 MARTHA STEWART LIVING 2,085,324 2,061,226 1.2%
30 32 AAA WORLD ± 2,072,502 2,103,343 -1.5%
31 34 ESPN THE MAGAZINE 2,069,511 2,070,363 0.0%
32 19 TV GUIDE MAGAZINE 2,062,675 2,682,799 -23.1%
33 35 PARENTS 2,058,136 2,064,249 -0.3%
34 38 SMITHSONIAN 2,050,019 2,023,786 1.3%
35 33 SEVENTEEN 2,029,281 2,075,401 -2.2%
36 37 GUIDEPOSTS 2,022,467 2,055,606 -1.6%
37 39 REAL SIMPLE 2,002,945 1,995,625 0.4%
38 41 US WEEKLY 1,963,826 1,924,093 2.1%
39 40 MONEY 1,924,025 1,926,070 -0.1%
40 42 MEN'S HEALTH 1,881,148 1,862,937 1.0%
41 50 AMERICAN RIFLEMAN ± 1,820,553 1,643,461 10.8%
42 44 ENTERTAINMENT WEEKLY 1,798,910 1,788,799 0.6%
43 45 COOKING LIGHT 1,788,400 1,772,793 0.9%
44 46 IN STYLE 1,783,864 1,763,475 1.2%
45 43 EVERY DAY WITH RACHAEL RAY 1,738,523 1,801,034 -3.5%
46 48 GOLF DIGEST 1,670,544 1,676,068 -0.3%
47 49 SHAPE 1,661,039 1,674,636 -0.8%
48 47 BIRDS & BLOOMS 1,631,501 1,747,499 -6.6%
49 51 COUNTRY LIVING 1,622,576 1,623,411 -0.1%
50 56 WOMEN'S HEALTH 1,585,418 1,466,405 8.1%
TOTAL TOP 50 175,744,211 178,894,342 -1.8%
51 25 NEWSWEEK 1,578,691 2,316,590 -31.9%
52 28 PLAYBOY 1,575,255 2,257,123 -30.2%
53 60 BON APPETIT 1,562,157 1,347,237 16.0%
54 52 FITNESS 1,525,675 1,539,001 -0.9%
55 53 SELF 1,511,915 1,507,499 0.3%
56 55 ROLLING STONE 1,466,084 1,473,569 -0.5%
57 58 GOLF MAGAZINE 1,434,733 1,420,860 1.0%
58 75 FOOD NETWORK MAGAZINE 1,382,774 1,196,835 15.5%
59 59 HEALTH 1,381,428 1,382,196 -0.1%
60 57 VFW MAGAZINE 1,379,691 1,430,767 -3.6%
61 66 WOMAN'S WORLD 1,376,056 1,278,395 7.6%
62 62 SCHOLASTIC PARENT & CHILD 1,337,627 1,344,908 -0.5%
63 63 CAR AND DRIVER 1,321,598 1,324,892 -0.2%
64 61 MORE 1,314,756 1,347,174 -2.4%
65 69 FIRST 1,310,785 1,261,191 3.9%
66 64 POPULAR SCIENCE 1,310,397 1,311,005 0.0%
67 65 WEIGHT WATCHERS 1,302,003 1,289,490 1.0%
68 72 SUNSET 1,262,842 1,228,506 2.8%
69 54 FIELD & STREAM 1,258,800 1,507,299 -16.5%
70 67 VOGUE 1,250,691 1,269,640 -1.5%
71 74 VANITY FAIR 1,237,230 1,201,239 3.0%
72 73 POPULAR MECHANICS 1,218,705 1,215,716 0.2%
73 76 REMINISCE 1,169,498 1,190,374 -1.8%
74 71 COUNTRY 1,168,500 1,240,005 -5.8%
75 90 ALL YOU 1,156,271 1,007,874 14.7%
TOTAL TOP 75 209,538,368 213,783,723 -2.0%
76 77 BOYS' LIFE 1,151,300 1,169,722 -1.6%
77 78 FAMILY HANDYMAN 1,138,122 1,157,659 -1.7%
78 79 MOTOR TREND 1,128,419 1,139,692 -1.0%
79 80 LUCKY 1,117,930 1,127,953 -0.9%
80 81 ELLE 1,110,136 1,115,552 -0.5%
81 225 FOOD & FAMILY 1,094,369 254,466 330.1%
82 83 ALLURE 1,088,243 1,086,905 0.1%
83 68 U.S. NEWS & WORLD REPORT 1,077,685 1,269,260 -15.1%
84 89 AMERICAN HUNTER ± 1,062,789 1,013,797 4.8%
85 85 EVERYDAY FOOD 1,060,277 1,081,835 -2.0%
86 84 ESSENCE 1,058,845 1,082,319 -2.2%
87 70 EBONY 1,050,662 1,240,894 -15.3%
88 87 TEEN VOGUE 1,035,449 1,030,221 0.5%
89 86 NEW YORKER 1,029,845 1,044,535 -1.4%
90 91 MARIE CLAIRE 1,015,053 981,464 3.4%
91 88 SCOUTING 1,011,326 1,024,800 -1.3%
92 94 TRADITIONAL HOME 999,820 974,015 2.6%
93 95 TRAVEL + LEISURE 985,019 960,847 2.5%
94 92 THIS OLD HOUSE 979,385 980,461 -0.1%
95 93 MIDWEST LIVING 978,104 976,154 0.2%
96 96 FOOD & WINE 955,924 944,304 1.2%
97 99 GQ-GENTLEMEN'S QUARTERLY 942,624 914,019 3.1%
98 82 STAR MAGAZINE 929,867 1,096,817 -15.2%
99 98 FORBES 923,608 917,264 0.7%
100 97 BLOOMBERG BUSINESSWEEK 922,399 919,454 0.3%
TOTAL TOP 100 235,385,565 239,288,129 -1.6%

* denotes based on first half figures only.
** denotes based on second half figures only.
± High proportion of title's circulation attributed to membership benefits. 

Sources: Averages calculated by the MPA Info Center from Audit Bureau of Circulations Fas Fax statements for the first and second six months of each year. Includes only domestic titles audited by A.B.C.; annuals, international editions and comics have been excluded. Only consumer magazuine titles with a frequency of quarterly or greater qualify for these data sets. Totals may not add exactly, due to rounding of averaged numbers. The Audit Bureau of Circulations ruled in 2011 that digital editions would be reported as part of the Fas Fax data; as of March 2011 digital editions make up less than 1% of A.B.C.'s Fas Fax data. 

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