The MPA Kelly Awards were established in 1982 by the MPA to honor Stephen E. Kelly, a man who devoted his career to magazine publishing. As a former president of the MPA, Mr. Kelly promoted the concept that creative magazine advertising made the difference in sales results—a concept that became the guiding principle for the MPA Kelly Awards.
The Kelly Awards are bestowed annually to agency creative teams and advertising clients whose magazine campaigns demonstrate both creative excellence and campaign results.
