How to Become a Member

All consumer magazine publishers who want to have their advertising measured are eligible to join. Applicants must publish at least quarterly and be elected to membership by a majority vote of the PIB Advisory Committee. Membership is available on a calendar year basis. If you are interested in applying for membership, please send a letter requesting membership, current issue of your magazine, current rate card, media kit, mission statement, and circulation statement.

Click here to view a PIB Membership Guide

Subscriptions: Advertisers, agencies and others may subscribe to the PIB service through Kantar. For more information about subscription fees, please contact John Ciotoli, at John.Ciotoli@kantarmedia.com or (212) 991-6087.

The only source for such detailed magazine advertising spending data, PIB reports are used extensively throughout the publishing and advertising industries. Publishers use them to compile information on current and prospective advertisers, and to monitor advertising in competitors' magazines. Due to the timeliness and accuracy of their statistics, PIB reports provide indispensable information for a magazine's advertising sales staff. Advertisers and agencies find PIB to be a valuable research tool in analyzing competing brands and in making media plans and budget decisions.

PIB is administered by MPA/PIB, and an outside firm is contracted to measure, compile and publish the data for its reports.