MPA

May 22, 2012
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IPDA, MPA Launch Marketing Campaign to Retail Community

May 10, 2012

Targeting the retail community, the “Magazines: Power in Print” ad campaign will promote the value and vitality of the magazine category on newsstands.

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The New Single Copy Year in Review 2011

The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2011 in a retrospective Year in Review.

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Retail Magazine Growth

Updated! A lot of what you think you know about magazines is just plain wrong! Read these compelling facts on what magazines mean to consumers. Read more

Members Only Content Front End Focus 2009

New technologies and the changing retail environment drive the need to reexamine store practices at the front end. Read more

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