MPA - The Association of Magazine Media (formerly Magazine Publishers of America)

Marketing Mix Modeling

New! Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.

The Mobile Magazine Reader - A Custom Study of Magazine App Users

This is the first study to look exclusively at tablet and e-reader owners who consume digital magazines. Read more

Magazine Media Factbook

Check out the new Factbook with an expanded Digital section as well as the latest on Readership, Reach and Engagement. The Factbook also now has a searchable microsite as well as an app. Read more

Marketing Mix Modeling

A new MPA white paper examines how current marketing mix model inputs may be misrepresenting the impact of magazines in the media mix. Read more

Updated Category-Specific Fact Sheets

Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more

The Twenty Tweetable Truths About Magazines

Tweet and reTweet: 20 facts that showcase magazine vitality, 140 characters or less. Read more

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

Tablet Metrics and Consumer Engagement — What Matters and Why

Conde Nast and Adobe presented on tablet metrics and consumer engagement — what matters and why. Read more

Using Attitudinal Analytics to Drive Editorial Insights and Advertising Dollars

ForeSee Results presented how Attitudinal Analytics complements and extends existing modes of research to drive audience engagement, customer satisfaction... Read more

Delivering Value to Publishers in a Changing World

Nielsen and comScore Address the Challenges of Multiple Platform Audience Measurement for Magazine Media Read more

Nielsen's e-Reader & Tablet Measurement Solutions

Shiven Ramji, Vice President of Product Leadership for The Nielsen Company presented e-Reader & Tablet Measurement Solutions for MPA's Digital Magazine Taskforce Read more